Quality First
Budget pressure forces hard decisions fast, and most companies make them under stress: cutting the loudest department's least favorite line item, or the newest hire, instead of what the data actually supports. That's not strategy. It's damage control, and it usually costs more than it saves.
Cliqly Realign replaces the guesswork with a clear, data-backed map of your marketing spend and team, showing exactly where value is being created and where it isn't. You get a defensible answer to what to cut, what to consolidate, and what to protect, backed by numbers, not instinct.
Expert Care
Financial and structural audit. We map your marketing budget, headcount, vendor contracts, and tool stack against actual output.
Channel performance review. We rank every channel by CAC, ROAS, and revenue attribution, and flag programs still running that no longer earn their cost.
Team and role scoring. Every function and role is scored on revenue proximity and replaceability, sorted into four clear categories: Protect, Consolidate, Automate, Cut.
Scenario modeling. We build out multiple budget scenarios so leadership can see exactly what capability survives at each level before committing to one.
Real Results
What you get
An executive dashboard scoring every function, channel, and role. A phased roadmap for what changes now versus over the next 60 to 90 days. A cost-to-savings breakdown showing spend, savings, and projected revenue impact. And for anything flagged as Automate, a clear picture of what AI-driven tooling can replace it and at what cost.
Why it's worth it
Cutting the wrong channel or the wrong person costs more to undo than this engagement costs to run. A restructuring backed by rigorous analysis is defensible to your board, your team, and your market in a way that a panic-driven layoff never is. And the savings we surface from redundant tools and dead campaigns often cover a meaningful share of the cost before headcount is even on the table.
We're not here to tell you who to let go. We're here to make sure that when cuts happen, you cut the fat and not the muscle, and you can prove it.